As the wait goes on for more Grand Theft Auto 6 news following 2023’s Trailer 1, one former Rockstar developer has said he wouldn’t release any more trailers before the game’s release date.
Rockstar released GTA 6 Trailer 1 to record-breaking viewership in December 2023, but it hasn’t released a single asset since. The year-and-a-half wait for more information has fueled increasingly bizarre conspiracy theories about when Rockstar will release GTA 6 Trailer 2.
These have included counting the holes in Lucia’s cell door net, the bullet holes in the car from Trailer 1, and even registration plates. But chief among the conspiracy theories is GTA 6’s ongoing moon watch, which was, remarkably, proven to have accurately predicted the date Rockstar announced when it would release GTA 6 Trailer 1, but debunked as a hint at the release date for Trailer 2.
So the big question is, when will GTA 6 Trailer 2 be released? Take-Two boss Strauss Zelnick has suggested fans may have to wait until much closer to GTA 6’s actual release date, currently set for some point in the fall of 2025, for their next look at the most anticipated video game in the world.
But former Rockstar Games technical director Obbe Vermeij, who worked on the series up to 2008’s Grand Theft Auto 4 before leaving the company nine months after launch, said if it were up to him he wouldn’t release any more trailers for GTA 6.
“If it was my call I wouldn’t release any additional trailers,” he tweeted. “There is more than enough hype around VI and the element of surprise is going to make the release only bigger as an event.”
Then, in response to one user who wondered whether Rockstar might announce the GTA 6 release date and nothing else, Vermeij replied: “It would be a boss move.”
Would Rockstar actually do something like that, though? By naming the first GTA 6 trailer as GTA 6 Trailer 1, the suggestion is that more numbered trailers will follow. Plans change, of course. Perhaps this one will come right down to the wire, and Rockstar would rather focus on getting GTA 6 out the door this year than on a trailer it knows will be analyzed to within an inch of its life.
Vermeij revealed that Rockstar decided to delay GTA 4 in July 2007, just three months before its original October 16, 2007 release date, and suggested “decision day” for GTA 6 will be similar.
“Only at that time did it become clear we were going to miss the deadline,” Vermeij explained. “I’m guessing decision-day for VI will be similar. Fingers crossed for Take2’s August earnings report.”
In an interview with Bloomberg in March, Zelnick was asked straight up: why is GTA 6’s release date such a carefully held secret?
“The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property,” Zelnick replied. “And I’ve been around the block a few times and I’ve been in every entertainment business there is.
“We want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance. And we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we are trying to do.”
Mike York, who worked as an animator at Rockstar New England for six years helping to build Grand Theft Auto 5 and Red Dead Redemption 2 before leaving the company in 2017, said on his YouTube channel that Rockstar is playing up to the conspiracy theories, deliberately avoiding saying anything about the game or when Trailer 2 will be released in order to fuel even more speculation within the community.
“They’re reaching and pulling and trying to come up with these really cool theories to decipher when the next trailer will be,” he said of fans.
“Specifically Rockstar, they’re very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything. The more they’re silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what’s going to happen.”
York went on to say that Rockstar is likely resisting pressure from its army of fans to announce the GTA 6 Trailer 2 release date for this exact reason.
“They could easily release the trailer date and be like, ‘Hey this is when the trailer’s coming out,’ but they don’t do it. And they don’t do it on purpose because it’s a really, really good marketing tactic. If you think about it, it creates these really cool theories.
“This brings the fans together. This is a really cool way to get fans to talk about your game when you’re not releasing anything yet, in-between the times.
“All these theories are great. They only create hype, they create talk, they create mystery behind the games.”
Zelnick’s quote also suggests that GTA 6 Trailer 2, assuming it exists, won’t be released until we’re closer to the game’s actual release date in fall 2025, assuming it’s not delayed. If that’s true, it may be some time before we get another look at the game.
While you wait for GTA 6 to come out, check out IGN’s coverage of an ex-Rockstar dev who says the studio probably won’t be able to decide whether GTA 6 is delayed until May 2025, Take-Two boss Strauss Zelnick’s response to concern about the fate of GTA Online once GTA 6 comes out, and the expert opinion on whether the PS5 Pro will run GTA 6 at 60 frames per second.
Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
